Search Engine Optimization - SEO

Search Engine Optimization (SEO)

Google's First Page... Guaranteed?

“No SEO company can guarantee you a first page or top 10 ranking. I repeat: NO SEO company can guarantee you a first page or top 10 ranking. Here’s why: There are far too many variables involved in the ranking of a website – not the least of which are the age of the domain, relevancy and quantity of content, number and quality of inbound links, competition, and of course Google’s ever-changing algorithms. That’s why legitimate SEO companies don’t make those kinds of outlandish promises.” ... read more

10 Questions for New SEO Clients

If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? ... read more

The Meta Description Tag

The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns... read more

12 Clever Ways to Boost Your Traffic

Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer. So, to grow your sales, you need to boost your traffic and/or your conversion rates. Below are twelve things you can do right now to start increasing your traffic to get those sales... read more

5 SEO Things to do in the First Year of Your Site's Life

By now, most site owners realize the importance and value of SEO in the development and growth of their site. A properly optimized site is going to rank better in the search engines, see more targeted traffic being directed over, have a higher conversion rate and much more. However, SEO is incredibly long term and nothing can rush time. It takes time for a site to build a good trust factor with the search engines and until that happens, most of your off-site SEO efforts are going to produce minimal results. If you recently launched your site and are already looking into SEO, here are 5 things you should focus your time and energy on... read more

Ten Things to Avoid When Running an SEO Campaign

There are plenty of SEO companies and consultants on the Internet that can help you out and plenty of free forums and guides that will give you the basics. Even if you do decide to use the skills and expertise of an SEO firm, it is still important that you at least know the basics of SEO so that you can also work with the company to make the results even better... read more

Google Panda Update: 11 Important SEO Facts You Should Know

On Wednesday, February 23, 2011, a category 5 hurricane named "Panda" swept through the Gulf of Google devastating businesses large and small alike... read more

SEO: Then and Now

SEO has been around more or less as long as there have been search engines. Although it seems like some blogger or another is heralding the impending death of SEO every few months or so, SEO has yet to fade into oblivion. The very core of SEO is to change; to make adjustments to one's site to adapt to the search engines' algorithms, the changes in consumers' online behavior, the expanding online world and so forth. SEO isn't about to die anytime soon, but it is constantly evolving to meet the needs and challenges of the times... read more

10 SEO Mistakes to Avoid

When you're starting off in SEO there's a lot of conflicting information about what to do and what not to do. There's a constant battle between White Hat and Black Hat and which is more effective. It's pretty easy to get frustrated at how long it actually takes to achieve a decent ranking... read more

The 10 Week SEO Diet

So you've noticed that your competitor's site ranks higher than your site on Google for *yellow widgets,* even though you are the premier widget provider in your area. So what are you going to do about it? You're going to take back control of the search results, that's what! ... read more

3 SEO Traps to Avoid During Your Redesign

I receive a lot of SEO questions from business owners who want to spruce up their aging websites, but are dead afraid of losing their existing search engine traffic. And for good reason. Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. It's hard to make money while stuck in a trap! With that in mind, here are a 3 SEO traps to avoid before, during and after you develop your website... read more

Getting Your Site's SEO Right

You simply must get the SEO part right. Mainly because proper SEO (Search Engine Optimization) will boost your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the Web... read more

9 Steps to Diagnosing Lost Search Engine Traffic

For the past few weeks I've been tasked with reviewing a few different sites that have seen a loss in traffic - their owners hoped to find out why. I love these kinds of reviews because it's like solving a mystery or figuring out a puzzle. While it's not always possible to determine the exact cause for the traffic loss, I can usually make some educated guesses based on what I dig up in Google Analytics. Here are 9 steps you can take to diagnose the cause of lost search engine traffic... read more

The Easiest Way to Increase Search Engine Rankings and Drive Website Traffic

To learn how to increase search engine rankings and drive website traffic you need to understand the concepts that govern the way the search engines work... read more

How to Control Your Listing Text in Google's Search Results

A Google Webmaster Help video from Matt Cutts released on Nov. 10, 2009 got me thinking how the listing text in Google's search results can easily be overlooked by some webmasters in their SEO efforts... read more

Sitemaps and SEO

Creating an HTML sitemap and a XML sitemap for your website could be the easiest thing you do to improve your exposure on the web. For those of you who pay close attention to the search engine optimization (SEO) of your site, this could be the one thing that gets you onto the first page of Google's results... read more

Keywords Are It! Seven Powerful & Useful Keyword Marketing Tools

After years of running websites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google... read more

Search Engine Optimization (SEO), Content Relevancy and Link Popularity Explained

How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work - and most definitely, not since Google went public in 2004... read more

Peeling Back the Onion: Metrics that Matter to a Good SEO Company

"I want to be number one on Google for (insert hyper-competitive keyphrase here)." It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN... read more

Ten Of The Internet's Best SEO Tips!

A good tip is a great gift to those who are in need of advice, I love the quote "give a man a fish, you will feed him for a day - teach a man to fish, you will feed him for a life time!" If the tips are on SEO, they are bound to attract attention. So, we've compiled a list of TEN of the best SEO tips to be found on the Internet... read more

Using Long Tail Keywords to Your Advantage

A keyword is a simple word or phrase that is typed into the search engine by a user looking for information. Long Tail Keywords are simply the longer and more targeted phrases that people type into the search engines... read more

Is your competition beating you with SEO?

You have optimized your website for winning keywords, are mid-way with your link building campaign, and have been going absolutely crazy creating fresh SEO friendly content that pleases the users and search engines. You are obviously very serious about your online business, and yet you cannot seem to cross the Rank # 12, Page 2 barrier of Google search listing for your primary keywords... read more

SEO Explained For People with Real Jobs

When talking to clients about marketing their business online I am asked "How do you get to #1 on Google?" While this article is not specially about how to become #1 - I will explain what the process is and what's involved... read more

Secrets Your Web Designer Isn't Telling You

If I was to ask you right now "Are you absolutely certain that your web site is optimized for high visibility in search engines?", what would you say? What if I was to ask "What position in the major search engines does your site appear in for your target search terms?" Or how about "Does each page of your site have tailored Title and META Tags?" ... read more

32 Most Important SEO Tips

Following these simple tips will definitely boost your traffic and search engine rankings for free... read more

Ten SEO Mistakes Made on Database Driven Websites

Search engine friendly websites is one of those often heard phrases, both from web site development companies and from their clients. Everyone knows that this is important to have, and yet it is one of the things that is actually often overlooked... read more

Do-It-Yourself SEO - A Beginner's Checklist

There have always been do-it-yourselfers succeeding at web promotion and search engine optimization. In fact, many of the established businesses offering web services today came from humble beginnings, perhaps nothing more than a college student with a laptop, an internet connection, and too much free time. The Web evolves as the result of the innovation and experimentation of individuals. The sharing of knowledge. The do-it-yourself attitude... read more

Optimize Your Website... and They Will Come

What's the big deal about search engine optimization? Isn't it enough that you've put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art and science to search engine optimization (SEO), and it is critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet... read more

Website Optimisation Techniques

As well as link building and on-page optimisation, there are some other very important SEO factors which can help your website index and rank in search engine listings. The following techniques are grouped into the category named 'website optimisation' and should not be overlooked when preparing an SEO campaign... read more

Top 20 Contributing Factors For Google SEO

Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages are turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google's search engine rankings. Achieving such a task is never an easy feat, however with a bit of perseverance, one can definitely increase their chances of reaching that glorious first page result... read more

What Google Thinks Of Your Site?

How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic... read more

Top Google in Record Time in 2 Simple Steps!

I got into search engine optimization back in 1998. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore... read more

The Ten Commandments of Search Engine Optimization

Most of the time when we pitch to a new client we are asked for SEO guarantees. "Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories". We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. I'm writing this article to reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO cos. I've compiled my Search marketing experience over the years in this article. I hope this helps you in selecting your Search Marketing initiative... read more

8 Useful SEO Techniques Every Webmaster Should Know

Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google... read more

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